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Female Employees' Aspiration for Managerial Positions and Self-esteem

2013 RISE Qualitative Survey: Report on the Survey Results

May 27, 2014

Background of Survey:

In Japan, promoting women's engagement is considered the highest priority in Diversity and Inclusion activities that are currently the mainstream issues. Corporations' expectations towards women are rising, and opportunities for women to get involved in decision-making processes are increasing. However, the major issues in promoting women are considered to be as follows:

Scope and Period of Survey:

In this survey, we have explored the unconscious mindset of female business persons through in-depth interviews and have analyzed the relation to self-esteem in order to reveal the fundamental issues, which corporations need to understand for increase of their female managers. The main research areas were:

  1. Priority of work and private life and the values in their current life
  2. Background and reasons that motivate or demotivate female business persons to aim for managerial positions
  3. Correlations between aspiration for managerial positions and self-esteem

By analyzing the above three areas, we have figured out the factors influencing women's aspiration for managerial positions; whether the real issues in blocking promotion of women come from priorities in lifestyle women seek or existing image of management (leadership style) that corporations developed in the moral sense of traditional male-dominated society.

Survey Respondents and Coverage:

The survey was conducted on female employees in general from their late 20's to early 30's (assistant managers or below) from November 5 to 14, in 2013 under the supervision of the qualitative research department of Util Inc., a market research company. In quantitative researches conducted in the past, women who expressed positive attitude toward managerial positions (women who want to be managers in the future) were in the minority (slightly over 20%). In this qualitative research (in-depth interview), we divided 24 women into the following categories to investigate the background of their consciousness fully.